ESPN, the magazine gets another look through my Instant Replay

Today marks a few things for me. One: a Friday… and who doesn’t love a little TGIF? Two: My beloved Celtics will peril down to Orlando for game 3 of this semifinals playoff series against the Magic. And three: I have a rugby game tomorrow, so I will be resting and hydrating tonight for the big last game of the regular season in Providence.

So alas, I worked the overnight shift at my gym last night for a little extra moolah because today also marked my last day as a part-time freelance editor at Gotta love that recession.

You wont find Ms. Lois Lane getting her message out in this months issue

You won't find Ms. Lois Lane getting her message out in this month's issue

At any rate, here is the official break down of women appearing, in the following explained capacity, in this month’s edition of ESPN, the magazine.

This issue features a photo-illustration of Tampa Bay Devil Rays’ Evan Longoria on the cover and … I’ll let you draw your own conclusion on where the women are after you check out the numbers.

Pictures – any size, any shape – includes all people in the picture, except if they’re a member of a blurry crowd in the background – in which case I don’t count those folks who I cannot see.

Men appeared in pictures, either by themselves or with others (though a majority of the time it was portrait style photographs) 134 times, that makes up for 83.22 percent of the people who appeared in pictures. Women were featured in photographs 27 times, which equates to 16.77 percent. I will note that one picture that featured two women was a male athlete’s wife and baby daughter. Women were also featured together in a picture rather than in individual photographs.

The male-to-female shutterbug ratio was almost no competition. Men took 91.11 percent of the photographs featured in this month’s issue, hitting the ticker at 82 of the 90 photographers. That means that only eight female photographers had their work used, 8.88 percent.

At the end of the editorial content brings up writers and contributors to stories. Of the 42 journos credited for their work, only 10 of them were women, or 23.8 percent. Men accounted for 32 of the writers or 76.19 percent.

I thought it would also be interesting to tally and crunch some numbers from… well I forget what it’s called but its the credit page for all the advertising execs and sales people. These numbers add a little bit of interesting jazz to this mix and reminds me of the old stereotypes that women sells the ads, men do the writing…

Of the advertising section, women made of 54.83 percent of the 31 total persons credited for their work. Fourteen men were accounted for in this section.

Women also trumped the men in numbers in the marketing division, tipping the scales at 54.54 percent of the 11 marketers.Women also made up 80 percent of the circulation department with just two men in the group.

Production was composed of 75 percent men and 25 percent women. The administrative and development side was made up of 11 men and five women, rounding out the percentages at 68.75 percent male and 31.25 percent female.

The books division, which had a small mention is made up of 66.66 percent men and 33.33 percent women. The Web site is run by 88.88 percent male executives and 11.11 percent female ones.

So what sort of conclusion should we draw from these numbers? I’m unsatisfied with the amount of women featured in this magazine, considering women make up more than half of the world’s population and kind of a lot of us play and watch sports, I thought we’d get a little bit more representation in here.

Where is the female perspective? This issue left a lot to be desired and should be a wake-up call for this brand. Marketing yourself as the biggest name in sports isn’t so credible when you forget half of the people out there exist.

It seems like a never ending battle to prove that we can do things, too. We can read and write about sports just the same as we can play them like you, boys can.

While these sort of exercises can be invigorating and motivating, its still sad and frustrating to see that women can make up the majority numbers of people sitting behind phones calling for the ads, which drive the revenue, but when it comes to actually being treated like an athlete on a field or a rink, it is impossible for some people to consider or imagine.

Grade – F

Shows potential for improvement but leaves much to be desired with current hustle and motivation.

More items on this to follow.


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